Read The Algorithms of Strategy: An Account Planner's Toolbox - Jim Avery | PDF Online

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The Algorithms of Strategy answers big questions like: How does advertising work? How do people make purchase decisions? How do you differentiate your brand proposition? How do you find a consumer insight? The book contains a detailed overview of key tools and principles of classic account planning, presented in a structured, easy to follow, often entertaining way. It

Title : The Algorithms of Strategy: An Account Planner's Toolbox
Author : Jim Avery
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 07, 2021

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